Media Relations
HiMama Media Audit
I conducted a media audit for the HiMama childcare software application distinguishing how they are currently being covered in the media and where there is potential for them to get more coverage to gain awareness and grow in the childcare software industry.
TheBirdsPapaya Influencer Profile & Outreach
Influencer profiles are used to acknowledge a potential influencer, highlight their statistics, audience demographics, and overall social media performance. This profile and outreach were made in congruence with the HiMama media audit to propose an influencer partnership with well-known motherhood and lifestyle influencer Sarah Nicole Landry to promote the brand.
Food4Kids Waterloo Region Fundraising Event News Release
In my second-year project management and eventing planning class, my group members and I created a virtual cooking class fundraiser for Food4Kids in partnership with the Culinary Kitchen in Waterloo. This press release was intended for a local news outlet to generate awareness of the event and Food4Kids.